Expanding to Multiple Product Range

There are many ways to scale a business.

One of which is to grow the market share of a product range, and drive more revenue.

The other is to expand product ranges (develop more products, license more products) and drive multiple revenue streams from multiple products.

Which is better?

I don’t have an answer.

Advise I’ve gotten from business people so far is to expand product ranges and increase revenue through multiple streams.

Any thoughts?

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